Aho – The strands of creation

The Aho brand is an authentic expression of the culture, values and creativity of Ngāi Tahu – the indigenous people of the South Island. It has been developed by Te Rūnanga o Ngāi Tahu to honour, celebrate and share our culture and creativity in a way that will sustain it and create a platform for it to develop into the future.

Aho can be translated into English as strands, threads or lines. To be true to the brand name we are bringing together the strands of Ngāi Tahu culture and weaving our past into a contemporary brand based on traditions and values handed down through generations.

The Aho brand has a quadruple bottom line assessed on the economic, social and environmental benefits as well as cultural. A crucial benchmark as to how the Aho brand preforms is how our projects will inform and extend the cultural tradition of our iwi and sustain it into the future.